Return on Investment from Safe Babies Safe Moms; Evidence from the 2023 Cohort

SMBM ROI

Posted in SBSM What's New

May 2025

Authors: Carol B. Davis, PhD, MBA, Assistant Research Professor & HCFI Associate Director 
Aditi Bhardwaj, MS, Data Scientist, Massive Data Institute 
Yuhan Ma, MS, Research Assistant 
Vika Li, MS, Research Assistant 
Thomas DeLeire, PhD, Interim Dean, Distinguished Professor, HCFI Director  

All authors are affiliated with the Health Care Financing Initiative Research Center at the McCourt School of Public Policy at Georgetown University.


đź“„ Download the full handout (PDF)
Click here to access it. Includes the full evaluation framework, references, and institutional acknowledgments.


Introduction

Safe Babies Safe Moms1 (SBSM) is an innovative perinatal care program integrating enhanced clinical protocols for common maternal risk factors such as hypertension, diabetes, iron deficiency, and maternal mental health conditions. In addition, SBSM also included screening and interventions for health-related social needs to expand and accelerate initiation of prenatal care.

These factors contribute to the high and disparate rates of adverse perinatal outcomes among the diverse, and often under-resourced, population served by MedStar Washington Hospital Center. Safe Babies has achieved impressive results for a population in the District of Columbia that has historically experienced disproportionately high rates of preterm birth and other adverse perinatal outcomes.

The costs and consequences of suboptimal birth outcomes are diffuse, spanning across sectors and time horizons, making it difficult to galvanize immediate, coordinated action and to operationalize sustainable financial support for proactive interventions that extend outside the boundaries of traditional health care.  This is especially true when the prevailing environment is one of fiscal contraction and sector-by-sector cost containment. Our study takes a pragmatic approach to measuring the impact of the Safe Babies program by applying a policy-salient time horizon and adopting a “customer” perspective—emphasizing the financial implications for payers and health systems who would be asked to bear the direct cost to scale and sustain the program.  This study updates and expands our ongoing evaluation of return on investment (ROI) for the SBSM enhanced prenatal intervention, incorporating the most recent data from the 2023 cohort to evaluate ROI as of discharge from hospital after delivery/birth. 



Data and Methods

Our study sample2 included mother-baby dyads delivered at MedStar Washington Hospital Center between January and September 2023 , and who also received prenatal care in the MedStar Health system from January through September 2023 (n=1,610) compared to dyads with deliveries from July and December 2020 (n=984). Moms were further segmented into one of the three risk classes based on their clinical conditions and pregnancy characteristics3. We further stratified our analysis by insurer, separating Medicaid from Private Insurance payments.

To assess the return on investment (ROI), we first estimated the number of preterm births avoided by comparing observed rates to expected rates, adjusting for risk factors and using a difference-in-differences approach between SBSM and Other MedStar prenatal groups.

Second, we calculated the value of each preterm birth avoided as the average difference in reimbursement at birthstay4 between preterm and full-term dyads.

Third, calculated short-term return on investment by calculating the excess of birthstay payments saved divided by the incremental prenatal patient care costs plus the indirect program costs. This estimate was performed for the entire ObGyn Specialty Care cohort, and for patients in the Priority Conditions Risk group.

To assess the robustness of our results, we conducted one-way sensitivity analyses on the improved rates of preterm birth, and on the $ value per preterm birth avoided. 



Results

Program Costs: The incremental cost of the additional prenatal care provided as part of SBSM ObGyn Specialty Care patients in 2023 was $1.65k for each of the 981 ObGyn Specialty Care prenatal moms.  Indirect program costs added another $2.2k per mom. In aggregate, the incremental cost of SBSM was $2.77M for the ObGyn Specialty Care.

Trend in Preterm Births: We compared the rate of preterm birth from 2023 to 2020 in ObGyn Specialty Care prenatal cohorts by risk class, finding the rate of preterm births for Moms with Priority Conditions declined to 14%, (CI90:12 -17%) and a Difference-in-Difference (DiD) improvement of 14%.  Compared to 2020, the rate of preterm birth in 2023 among dyads with Other Clinical Risks was statistically unchanged at 8%, (CI90: 6 -10%).  Among patients with Normal Risk for preterm birth, the rate declined to 7%, (CI90: 1-12%) between 2020 and 2023 (Figure 1).   

Figure 1.  Adjusted Rate of Preterm Births by Prenatal Group and Risk Class, 2020 – 2023 

Chart showing preterm birth rates (2020–2023) by prenatal care type and risk level. ObGyn Specialty Care shows lower or similar rates than Other MedStar.
Source:  HCFI Analysis of SBSM empirical data from 2023 relative to the baseline year 2020. Adjusted DiD rates of preterm birth:  logistic regression on GESTAGE_LT37
Preterm births avoided by group: 58.6, 3.4, and <1 across 505, 320, and 56 dyads.

Using a Difference-in-Difference analysis by Risk Class, we estimated 59 preterm births avoided within dyads with Priority Conditions, and 62 preterm births avoided overall. The robustness of these results will be bolstered by a larger sample, but, on a year-over-year basis, evidence of the relative improvement within the SBSM cohort continues to accumulate.

Savings in Birthstay Payments: The difference in average birthstay payments between full-term and preterm birthstays represents the financial value to payers of each of the ~62 preterm birth avoided.  For Medicaid dyads, the observed difference was $37.3 (CI90: $25.1 – 49.6).  The analogous difference for privately-insured dyads was $100.6 (CI90: $43.3 – 157.7) (Figure 2).  In aggregate, the reduction in preterm deliveries resulted in an estimated birthstay savings of $3.76M. 

Figure 2.  Average Payment at Birthstay by Payer and Birth Outcome, ObGyn Specialty Care

Bar chart comparing birthstay costs by insurance type and birth outcome; preterm births cost more for both Medicaid and private insurance.
Source:  HCFI Analysis of SBSM observed birthstay payment for ObGyn Specialty Care group data from 2023.  90% Confidence intervals calculated using STATA 18

We estimate ~62 fewer preterm births in the ObGyn Specialty Care cohort from Jan – Sept 2023, saving $37k per Medicaid dyad and $100k per privately insured dyad.

Return on Investment: As of 2023, SBSM resulted in an aggregate birthstay savings to payers of $3.76 M from incremental prenatal costs of $2.77M, for a benefit/cost ratio of 1.36 (return on investment of 36%). The ROI of SBSM if restricted to patients with Priority Conditions is 138% (Figure 3).

Figure 3. Short -Term Return on Investment in SBSM as of  YTD-3Q-2023, ROI at the Birthstay

Text showing 36% ROI overall, 138% ROI for Priority Conditions.
Horizontal bar chart showing ROI: 36% overall, 138% for Priority Conditions, with breakdowns by payer (All-Payer, Medicaid only, and Private only).
Source: HCFI Analysis of return on investment of SBSM, 2023 cohort, YTD-Q3

Limitations

  1. Our analysis offers a policy-relevant view of the incremental ROI in SBSM, reflected in birthstay payments for both mother and baby—currently assessed primarily by preterm vs. full-term status. Incorporating measurable maternal outcomes, ex: precursors to severe maternal morbidity will enable more complete reporting of program impact.
  2. This assessment uses the mother-baby dyad as the unit of analysis, as the financial impact of prenatal care is often reflected in the baby’s birthstay costs. Average payment for preterm newborns is over 3 times and 5 times the full-term newborns for Medicaid and Privately insured patients respectively. Separate insurance coverage for mother and baby in Medicaid complicates linking costs and savings to a common financially- accountable health plan.
  3. Evaluating outcomes through the postpartum period would offer a fuller view of program impact. This study was limited to data availability at MedStar clinics and MWHC, capturing only part of postpartum and pediatric care.

Implications for Policy & Practice

Our estimates of the short-term results of Safe Babies Safe Moms suggest that the enhanced prenatal, behavioral, and social care interventions can achieve a positive return on investment by the time mom and baby are discharged from the birthstay.  However,  these results are dependent on payer mix and revenue models.

Reducing preterm births—a core aim of the program—means reducing the frequency of high-acuity clinical events for high-needs patients, a core component of academic medical centers’ expertise.  Accordingly, hospitals may face perverse incentives in the absence of adjusted payment models. This is especially true where Medicaid funds the majority of the cases, and operating margins on dyads with healthy birth outcomes are very thin.  Our analysis suggests that payer-specific redesign of funding arrangements is feasible and essential to scale and sustain SBSM going forward.


Acknowledgements

Our work was completed with the cooperation of the SBSM project leadership from MedStar Health Research Institute.  Financial support was provided by the A. James & Alice B. Clark Foundation.

Suggested Citation

Davis CB, Bhardwaj A, Ma Y, Li V, DeLeire T. Return on Investment from Safe Babies Safe Moms Evidence from the 2023 Cohort . Poster presented at MedStar Health – Georgetown University Research Symposium, May 2025, Bethesda, MD 

References

  • Patchen, L., et al. Safe Babies, Safe Moms: A Multifaceted, Trauma Informed Care Initiative. Matern Child Health J 28, 31–37 (2024)
  • Thomas, A. D., et al (2024). D.C. Safe Babies Safe Moms: A Novel, Multigenerational Model to Reduce Maternal and Infant Health Disparities. NEJM Catalyst, 6(2), CAT.24.0161
  • Hall, E. S., & Greenberg, J. M. (2016). Estimating community-level costs of preterm birth. Public Health, 141, 222–228
  • Lakshmanan et al. (2022). Financial burden experienced by families of preterm infants post-NICU discharge. J Perinatol, 42, 223–230
  • O’Neil et al. (2022). Societal cost of maternal morbidities in the U.S. PLoS One, 17(10), e0275656